We have been working intensively on the topic of virtual reality and its potential applications for a long time. Especially in the marketing of housing and workspaces, VR can provide a significant increase in efficiency. Usually, interested parties are able to first experience the property in a conventional way through the use of visualisations. This is where we come in. Because the more accurately you can present the expected reality, the more concrete and binding sales meetings can be. Thanks to the “Multiverse” technology developed by our partner Future Tech Labs (FTL), the supplier and interested party were able to interact with each other in virtual reality in real time for the first time ever.
What is “Multiverse” technology?
“Multiverse technology enables companies to create immersive experiences that pay off from a business perspective,” says FTL CEO San Shepherd. He adds: “Building on existing online web processes and technologies as well as buying patterns, Multiverse is revolutionising the way businesses interact with customers through VR.” The option to view apartments virtually has already existed for some time, but with the new technology, the prospective buyer does not remain alone in the property, but can be accompanied by an advisor in real time. The advisor can talk to the interested party live, answer questions or even show digital informative material.